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WPP Innovation
September 30, 2026 | WPP Campus in Warsaw
Human Soul & Tech – The Marketer’s Mission in the Era of the AI Revolution
Be where the balance between technology and human potential comes to life.
REGISTER NOW
Join us for the event that will define the marketer’s role in the era of the AI revolution.
The AI revolution is happening right before our eyes, and the advertising industry is among those seeing it as an opportunity for greater efficiency and process automation. However, this also raises concerns about a rise in marketing mediocrity, a lack of creativity, and the ultimate quality of these processes. So, where are we headed? Is human potential still a factor of real value, or merely a resource for new technologies? Where lies the balance between human uniqueness and technology?

Join us to shape the future and define the place of humanity in the algorithmic rush for efficiency.
ABOUT THE FESTIVAL
Innovation Festival 2026 is a space for martech inspiration, driven by bold ideas and paving the way for innovation in the world of marketing.
This year's edition becomes an arena for seeking the crucial point of balance between the power of artificial intelligence and the uniqueness of human potential. It is here, as you journey through the Creativity, Tech, and Consumer zones, that you will see how to fulfill the Marketer’s new mission in a technologically shifting world. You will discover how cutting-edge solutions drive out-of-the-box thinking, and how a deep understanding of the modern consumer allows us to design the future of communication.

Come and help co-create a world where technology and human uniqueness shape a new standard of quality!
Join the Innovation Festival
By attending the event, you can earn up to 10 recertification points. We look forward to seeing you!
REGISTER NOW
DIMAQ
Neil Harbisson

SPECIAL GUEST

NEIL HARBISSON

Neil Harbisson is a contemporary artist and activist recognized as the world’s first official cyborg. He has an antenna implanted in his skull that allows him to "hear" colors (including infrared and ultraviolet) through sound vibrations. Thanks to an internet connection, he can receive images, music, and even signals from space directly into his head.Harbisson identifies as a cyborg and a transspecies individual—believing that he is technology itself, rather than just a user of it. He argues that merging with technology allows us to design our own senses and better protect our planet. In 2010, he co-founded the Cyborg Foundation, an organization that supports the development of cyborgism as a social and artistic movement, and defends cyborg rights.

Dennis Potgraven

SPECIAL GUEST

DENNIS PODGRAVEN

WPP Media China

Dennis Potgraven is a global leader in marketing and business strategy with extensive experience across Europe, the US, and Asia. He developed his career in executive roles at Nestlé and Ahold Delhaize. As a director at agencies Havas and Wavemaker (WPP), he successfully transformed their operational models, including managing a 2,000-person organization in New York. In China, he consolidated WPP's strategic departments into a single entity advising global brands.

He is a recognized expert on emerging markets and the author of over 25 publications on the future of marketing and digital strategies.

Prof. Andrzej Dragan

SPECIAL GUEST

Prof. ANDRZEJ DRAGAN

Professor of Physics at the University of Warsaw and the National University of Singapore, researching the connection between relativity theory and quantum physics. He is a recipient of prestigious scientific awards (including FNP, NCN, and "Polityka") and a former researcher and fellow at institutions such as the University of Oxford and Imperial College London. He has authored two books and 60 scientific papers.

In parallel, he is an acclaimed visual artist: creator of the "Dragan Effect," winner of the Photographer of the Year title by the British magazine Digital Camera, and nominee for the Cannes Golden Lion. He creates photography and films for global brands (Netflix, HBO, Xbox), directs award-winning music videos (including for Quebonafide and Behemoth), and exhibits his work worldwide (New York, Paris, Tokyo). In his youth, he was also an award-winning electronic music producer.

Filip Antonowicz

Host

Filip Antonowicz

Filip to prezenter telewizyjny i radiowy z wieloletnim doświadczeniem w pracy przed kamerą, mikrofonem i publicznością. Od 2024 roku współprowadzi program „Pytanie na śniadanie” w TVP2, tworząc duet z Katarzyną Dowbor. Przez 7 lat był związany z Radiem ESKA, gdzie współprowadził poranny program „Obudź się na Jankesa”. Ma także doświadczenie w projektach telewizyjnych i muzycznych — współpracował m.in. z ESKA TV, MTV, Czwórką i stacją Mixtape.

Na scenie wyróżnia go energia, swoboda rozmowy, poczucie humoru i naturalny kontakt z publicznością.

Agenda

14:00 - 14:10 Official Opening and Welcome

Izabela Albrychiewicz

WPP Market Manager CSEE,
CEO WPP Media CSEE

Dariusz Adrian

CEO VML

14:10 - 14:35 Beyond Artificial Intelligence: Expanding Human Intelligence Through Implantable Technology

As artificial intelligence becomes increasingly capable of replicating human tasks, a more fundamental question emerges: how can technology transform humans themselves? Drawing from his experience as the world's first recognized cyborg artist, Neil Harbisson explores the evolution from wearable technology to implantable technology and how new senses and perceptions can expand human creativity, communication, and identity. Rather than replacing human capabilities, technology can become part of us, opening new ways of experiencing reality and creating ideas that AI alone cannot generate. This keynote offers a glimpse into a future where the relationship between humans and technology is not competition, but integration.

Neil Harbinson

British-Irish cyborg artist

14:40 - 15:05 Marketing reinvented in China

A deep dive on how Chinese corporates and brands have adapted Western marketing concepts in hyper-agile, digital platform innovation, and retail ecosystems focused approaches. We see Chinese brands adopting this approach not only domestically but also when penetrating markets overseas (eg. Huawei, BYD, Xiaomi, Luckin coffee, Popmart among others). To get inspired or to get up to date when dealing with Chinese brands as clients, business partners or competitors.

Dennis Potgraven

Chief Strategy Officer,
WPP Media China

15:10 – 15:35 Can Machines Think?

To what extent is "artificial" intelligence "real" intelligence, and to what extent is it merely imitation? Do language models truly reason, or do they simply recite like parrots? Is AI capable of genuine creativity, or is it fundamentally limited by the data provided to it by humans? The answers to these questions will help us better understand the role and implications of AI in the new technological reality.

prof. Andrzej Dragan

Creativity - coming soon
Consumer - coming soon
Tech - coming soon
Retail Media Market - coming soon

HIGHLIGHTS

John James

John James

Iluzjonista Y

MAGIC SHOW BY Y

Strefa doświadczeń AI

AI EXPERIENCE HUB

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Katarzyna Wajda

Event and Community Manager
Mspark Team
+48 690 116 067

HOW TO FIND US

Plac Konesera 11, Warszawa

ENTRANCE FROM NIEPORĘCKA STREET

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